Hi I was given an assignment on the topic, PROS AND CONS OF HOSPITALITY INDUSTRY TO THE ECONOMY OF GHANA. This was a personal assignment which I thought of sharing with other students studying Tourism and Hospitality Management. Lets share views in the comment session.
Hospitality can be explained as a generous and friendly treatment given to visitors and guest with liberty and good will.
Hospitality dates back to the Bible days through to the ancient Roman and Greece days. These are evident with words like, Hospitium which is the Greco-Roman concept of hospitality as a divine right of the guest and the divine duty of the host. It is recorded in Genesis 19 the Bible that, when the angels of the Lord visited Lot in Sodom and Gomorrah and it also be found in the bible, Abraham washed the feet of the angels who visited him in his home when they came to tell him about going to have a child, Isaac. From those biblical examples attests to the facts that these people offered an act of hospitality from Lots protecting his guest from being raped – But he insisted so strongly that they did go with him and entered his house. He prepared a meal for them, baking bread without yeast, and they ate. 4 Before they had gone to bed, all the men from every part of the city of Sodom—both young and old—surrounded the house. 5 They called to Lot, “Where are the men who came to you tonight? Bring them out to us so that we can have sex with them.” 6 Lot went outside to meet them and shut the door behind him 7 and said, “No, my friends. Don’t do this wicked thing.” to Abraham washing the feet of his visitors too – “…2 Abraham looked up and saw three men standing nearby. He quickly ran to meet them, bowed with his face to the ground, 3and said, “Please come to my home where I can serve you. 4I’ll have some water brought, so you can wash your feet, then you can rest under a tree. 5Let me get you some food to give you strength before you leave. I would be honored to serve you.” All these people, Lot and Abraham were not forced in performing their divine duty to their guest as hosts which confirms that when a host provides for the guest, there are not forced to do so but out of free will. Their actions further go on to highlight some elements of the hospitality industry such as providing entertainment, providing food, drinks and accommodation and security for people or an organization.
The hospitality industry has been around for ages which complements the act of being hospitable. And this can be described as group of firms providing similar or related services or products using similar technology. The hotel, food and transportation services are part of the industry which comes with its own challenges.
The hospitality industry in the country, Ghana has a growing employment rates – One advantage is that it couldn’t be a better time to find a job in hospitality in the Ghana; over the last ten years the sector has boomed since the visiting of former United States President, Barack Obama and his family’s visit to Ghana. Prior to the arrival, many hotels sprung up to accommodates other traveling tourist who came after their visits and this helped with the job creation in the sector. It has grown at the fastest rate compared to any other sector in the country since the 2008 financial crisis. This is largely down to the peace in the country as compared to other African countries in the region, making the Ghana a much more appealing holiday destination for tourists now. This has led the industry to bring in a staggering $727 million to the Ghana GDP in 2013 alone which is projected to raise by 4.5% between 2014 and 2014a, helping to make it the Ghana’s largest employer.
Also, the hospitality brings out the creativity of an individual – Working in the hospitality industry is about always bring of new ideas which makes way to make the customer experience better. This means that a role in the sector gives one the opportunity to be creative, which isn’t something all that easy to find in many other industries. In an institution like Zaina Lodge, an accommodation provider in the industry located in the Mole National Park, Northern region have creative ways of receiving it visitors by offering them a welcoming drink in a calabash and their chalet are designed to meet the customer’s needs. These brings the creativity in the worker since the hospitality industry introduces one to people of different backgrounds.
Furthermore, with such ample opportunities in the industry, more and more people are moving up in employment towards management and more senior positions with transferable skills, meaning that the Ghanaian economy is seeing many of the benefits of hospitality’s success, with increased numbers of employees moving from otherwise unskilled into skilled, ‘professional’ work. Progression opportunities – A great thing about the fact the hospitality industry is booming, is that it facilitates the chance for progression for you in the industry in the future. As the hospitality industry is continuously expanding, it means that it makes it far easier to change positions within the sector. The industry offers flexible working hours. Many jobs in the hospitality industry offer flexible hours. This is especially the case when it comes to waiter positions, where you can often work on a temporary basis as hospitality staff should you wish to do so, which can be great if you are just looking to gain a bit of extra cash in the short-term or are interested in simply doing seasonal work. In summary, the hospitality sector offers its employees a considerable amount of freedom that you wouldn’t get elsewhere
Tips and bonuses – Another perk of working in hospitality is the potential of getting excellent tips and bonuses on top of your salary. This is particularly the case if you work at a resort, luxury hotel or travel on a cruise, where you can often benefit from the service charge that customers pay. This is then distributed to the members of staff as a reward for excellent customer service.
Every industry has it bad side and some negatives in the industry are as follows;
The industry can be a breeding ground for an epidemic. Hostels and lodges in the country don’t conduct a thorough health background check on their clients. This can cause an outbreak of a diseases because this is a confined area with people from different places and if someone have a communicable disease and uses a facility which is not fumigated and its used by another person, there can be a spread of a diseases. For example, during the Ebola outbreak in Liberia and someone from there, Liberia decided to travel to Ghana to escape the sickness but didn’t know he/she had contracted the disease, a lot of people would have contacted it.
Furthermore, another negative in the industry as far as Ghana and the global economy is concerned is how easy hospitality facilities are easily targeted. In the wake of many negatives in the world from bombing in Paris and Belgium recently which are favourite tourist destinations, the security in the country is not very much exposed to these things and little attention is given in the hospitality industry. Most people believe traveller have a lot of money them so they’re prone to attacks.
Again, working in the hospitality industry tends to involve working in a fast-paced environment while maintaining high standards, making sure that the customer always receives the very best possible service. This means that the job can at times prove very stressful; especially if you find yourself dealing with numerous demanding customers whilst trying to keep the managers and your superiors pleased. If you do not necessarily deal too well with pressure and the expectations it could end up feeling like a job in the hospitality industry is too overwhelming.
Lastly, another negative of the industry in Ghana is how prices are hiked without considering the locals in mind. Even though these setups are for-profits, the economy must be considered. After the Brazil World Cup in 2014, most people cannot visit the hotels and eating places built for the tournaments because one has to pay in dollars which many can’t afford. An establishment like Zaina, which is in the heart of the Mole National park charges between $300 – $1000 for a weekend stay.
In conclusion, with industry out of the budding stages and projecting and exponential growth in the coming years, we must work hard to support the standards we have now and yearn to become a global force like South Africa, Kenya and the other big names in the industry by paying attention to the aforementioned negatives and working to the betterment of the industry.
A Ghana’s government positive about tourism|www. Oxfordbusinessgroup.com, 2014
Genesis 18 & 19 New International Version (NIV)
Introduction to Hospitality Management, Kate NeeQuaye, 2018